Privacy Policy

Last updated: Aug 17 2024

The privacy of your data—and it is your data, not ours!—is a big deal to us. In this policy, we lay out what data we collect and why, how your data is handled, and your rights with respect to your data. We promise we never sell your data: never have, never will.

This policy is split into sections:

  • Privacy Policy
  • What we collect and why
  • When we access or disclose your information
  • Your rights with respect to your information
  • How we secure your data
  • What happens when you delete content in your product accounts
  • Location of site and data
  • Changes and questions

This policy applies to all products built and maintained by TheFluxAI.

This policy applies to our handling of information about site visitors, prospective customers, and customers and authorized users (in relation to their procurement of the services and management of their relationship with TheFluxAI). We refer collectively to these categories of individuals as "you" throughout this policy.

What We Collect and Why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

Identity and Access

When you sign up for a TheFluxAI product, we ask for identifying information such as your name, email address, and maybe a company name. That’s so you can personalize your new account, and we can send you product updates and other essential information. We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements. With your consent, we will send you our newsletter and other updates. We might also give you the option to add a profile picture that displays in our products.

We’ll never sell your personal information to third parties, and we won’t use your name or company in marketing statements without your permission either.

Billing Information

If you sign up for a paid TheFluxAI product, you will be asked to provide your payment information and billing address. Credit card information is submitted directly to our payment processor and doesn’t hit TheFluxAI servers. We might store a record of the payment transaction, including the last 4 digits of the credit card number, for purposes of account history, invoicing, and billing support. We store your billing address so we can charge you for service, calculate any sales tax due, send you invoices, and detect fraudulent credit card transactions. We occasionally use aggregate billing information to guide our marketing efforts.

Product Interactions

We store on our servers the content that you upload or receive or maintain in your TheFluxAI product account.

General Geolocation Data

For our product, we might log the full IP address used to sign up for a product account and retain that for use in mitigating future spammy signups. We might also log all account access by full IP address for security and fraud prevention purposes, and we keep this login data for as long as your product account is active.

Website Interactions

We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active. The web analytics we use are described further in the Advertising and Cookies section.

Advertising and Cookies

TheFluxAI runs contextual ads on various third-party platforms such as Google, Reddit, and LinkedIn. Users who click on one of our ads will be sent to the TheFluxAI marketing site. Where permissible under law, we may load an ad company script on their browsers that sets a third-party cookie and sends information to the ad network to enable evaluation of the effectiveness of our ads, e.g., which ad they clicked and which keyword triggered the ad, and whether they performed certain actions such as clicking a button or submitting a form.

We also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.

A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings and accept or block individual cookies...

Voluntary Correspondence

When you email TheFluxAI with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.

We also store information you may volunteer, for example, written responses to surveys. If you agree to a customer interview, we may ask for your permission to record the conversation for future reference or use. We will only do so with your express consent.

When We Access or Disclose Your Information

To provide products or services you’ve requested.

To help you troubleshoot or squash a software bug, with your permission. If at any point we need to access your content to help you with a support case, we will ask for your consent before proceeding.

Aggregated and De-Identified Data. We may aggregate and/or de-identify information collected through the services. We may use de-identified or aggregated data for any purpose, including marketing or analytics.

When Required under Applicable Law.

  • Requests for User Data. Our policy is to not respond to government requests for user data unless we are compelled by legal process or in limited circumstances in the event of an emergency. However, if law enforcement authorities provide the necessary warrant, criminal subpoena, or court order requiring us to disclose data, we must comply. Additionally, we comply with requests from countries that have a mutual legal assistance treaty or agreement with the country whose authority we are legally obligated to follow. Note that this is not out of the ordinary. It is TheFluxAI's policy to notify affected users before we disclose data unless we are legally prohibited from doing so, and except in some emergency cases.

  • If we are audited by a tax authority, we may be required to disclose billing-related information. If that happens, we will disclose only the minimum needed, such as billing addresses and tax exemption information.

Finally, if TheFluxAI is acquired by or merges with another company, we’ll notify you well before any of your personal information is transferred or becomes subject to a different privacy policy.

Your Rights with Respect to Your Information

At TheFluxAI, we strive to apply the same data rights to all customers, regardless of their location. Some of these rights include:

  • Right to Know. You have the right to know what personal information is collected, used, shared, or sold. We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.
  • Right of Access. This includes your right to access the personal information we gather about you, and your right to obtain information about the sharing, storage, security, and processing of that information.
  • Right to Correction. You have the right to request correction of your personal information.
  • Right to Erasure / "To Be Forgotten". This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, from all of our service providers. Fulfillment of some data deletion requests may prevent you from using TheFluxAI services because our applications may then no longer work. In such cases, a data deletion request may result in closing your account.
  • Right to Complain. You have the right to make a complaint regarding our handling of your personal information to the appropriate supervisory authority.
  • Right to Restrict Processing. This is your right to request restriction of how and why your personal information is used or processed, including opting out of the sale of your personal information.
  • Right to Object. You have the right, in certain situations, to object to how or why your personal information is processed.
  • Right to Portability. You have the right to receive the personal information we have about you and the right to transmit it to another party. If you want to export data from your accounts, you can do so by contacting us.
  • Right to Not Be Subject to Automated Decision-Making. You have the right to object to and prevent any decision that could have a legal or similarly significant effect on you from being made solely based on automated processes. This right is limited if the decision is necessary for the performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.
  • Right to Non-Discrimination. We do not and will not charge you a different amount to use our products, offer you different discounts, or give you a lower level of customer service because you have exercised your data privacy rights. However, the exercise of certain rights may, by virtue of your exercising those rights, prevent you from using our Services.

In some cases, we also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address. If we are unable to verify you, we may be unable to respond to your requests. If you have questions about exercising these rights or need assistance, please contact us at [email protected]. If an authorized agent is corresponding on your behalf, we will need written consent with a signature from the account holder before proceeding.

Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable. We will provide information about how to exercise that right in our response denying the request. You also have the right to lodge a complaint with a supervisory authority. If you are in the EU or UK, you can contact your data protection authority to file a complaint or learn more about local privacy laws.

How We Secure Your Data

All data is encrypted via SSL/TLS when transmitted from our servers to your browser. The database backups are also encrypted.

What Happens When You Delete Content in Your Product Accounts

In our application, we give you the option to trash content. Anything you trash in your product accounts while they are active will be kept in an accessible trash can for a period of time (it varies a little by product). After that time, the trashed content cannot be accessed via the application, and we are not able to retrieve it for you. The trashed content may remain on our active servers for another period of time or indefinitely, or you ask us to, and copies of the content may be held in backups of our application databases. Altogether, any content trashed in your product accounts could be purged from all of our systems and logs.

If you choose to cancel your account, your content will become immediately inaccessible and should be purged from our systems in full within never, unless specifically asked for by the user, or if we no longer feel a need for it.

Data Retention

We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Location of Site and Data

Our products and other web properties are operated in Sweden. If you are located outside of Sweden, please be aware that any information you provide to us will be transferred to and stored in Sweden. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.

Changes and Questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will refresh the date at the top of this page and take any other appropriate steps to notify users.

Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information? Please get in touch by emailing us at [email protected], and we’ll be happy to try to answer them!